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techcrunch.com 12 days ago URGENCY: 5/10

Meta Launches Subscriptions for Instagram, Facebook, WhatsApp

Meta is rolling out subscription plans for Instagram, Facebook, and WhatsApp, offering enhanced features for users. Discover how these new offerings could change your social media experience and what’s next for Meta's subscription strategy.

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Meta Launches Subscriptions for Instagram, Facebook, WhatsApp

New Subscription Plans from Meta

Meta has officially launched its subscription services for Instagram, Facebook, and WhatsApp, aiming to enhance user experience and diversify revenue streams. For a monthly fee, users can access features like profile customization, super reactions, and detailed story insights. The pricing is set at $3.99 for Instagram Plus and Facebook Plus, while WhatsApp Plus is available for $2.99.

These plans are designed to cater to power users who seek more from their social media interactions. Key features include:

  • Ability to see aggregate rewatch counts for Stories
  • Unlimited audience lists for Stories
  • Spotlighting a story weekly for increased visibility
  • Customizable profile elements like fonts and icons
In addition to consumer plans, Meta is testing professional subscriptions for creators and businesses, branded as "Meta One." This initiative reflects Meta's strategy to extract more value from its vast user base, especially as growth opportunities in the social media landscape become limited.
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