techcrunch.com 4 days ago URGENCY: 5/10
Instagram Limits Reach of Content Aggregators
Instagram's new policy restricts content aggregators from gaining visibility. Discover how this change aims to promote original creators and enhance content quality.
New Restrictions on Content Aggregators
Instagram has announced a significant update that targets accounts primarily reposting content they did not create. This move aims to ensure that original creators receive the recognition and distribution they deserve, enhancing the overall quality of content on the platform.
The update specifically affects photos and carousels, which are collections of images and videos. Here are the key points of the new policy:
- •Original Content Definition: Content is considered original if it is wholly created or significantly edited by the user.
- •Low-Effort Edits: Simple modifications, like adding watermarks or changing video speed, do not qualify as original.
- •Impact on Recommendations: While users will still see content from accounts they follow, these posts will no longer appear in recommendations across the app, including feeds and the Discover tab.
This change is part of Instagram's broader strategy to foster creativity and originality, encouraging users to produce unique content rather than relying on reposts.