theguardian.com 16 days ago URGENCY: 6/10

Nissan Considers Building Cars for Chinese Rivals

Nissan is exploring options to produce vehicles for Chinese manufacturers at its Sunderland plant. This move comes amid significant losses and declining demand for Nissan's own cars.

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Nissan Considers Building Cars for Chinese Rivals

Nissan's Strategic Shift

Nissan's chief executive, Ivan Espinosa, has confirmed that the company is considering producing vehicles for other manufacturers, specifically China's Chery, at its Sunderland plant. This decision arises as Nissan faces steep losses and has announced the closure of one of its two production lines due to faltering demand.

Espinosa emphasized that while there are no specific partnerships finalized, the Sunderland plant remains viable. He stated, "The problem that we have at this location is the volume. So if we can find a smart way of bringing more volume in, we might consider doing something."

  • Key points to consider:
  • Nissan's Sunderland plant employs around 6,000 workers.
  • The company is looking to increase production volume through potential collaborations.
  • Other European carmakers are also exploring partnerships with Chinese manufacturers to optimize factory usage.
As the automotive landscape shifts, Nissan's willingness to adapt could be crucial for its future in a competitive market.