Madison Fund Sells Accenture Amid AI Fears
The Madison Large Cap Fund has divested from Accenture due to rising AI concerns. Discover how this decision reflects broader market shifts and impacts investment strategies.

Madison Fund's Strategic Shift
In its first-quarter 2026 investor letter, the Madison Large Cap Fund revealed its decision to sell its position in Accenture plc (NYSE:ACN). This move comes amid growing fears of AI disruption affecting the consulting giant's performance. Accenture's shares have seen a significant decline, losing 45.83% over the past year, prompting the fund to reassess its investment strategy.
The fund's performance was also influenced by a broader market shift from mega-cap tech stocks to sectors like Energy and Utilities, which have benefited from rising commodity prices due to geopolitical tensions. Madison's decision highlights the challenges faced by companies like Accenture, which are struggling with client hesitance towards large discretionary projects and evolving capital allocation strategies.
- Key points from the Madison Large Cap Fund's Q1 2026 letter:
- Accenture was among the top detractors in performance.
- The company has limited disclosures on AI-related customer bookings.
- The fund's focus remains on long-term capital appreciation despite recent market volatility.